“Thanks for all your help on the Bethabara stories. You are a Godsend.”Margaret Johnson, TV reporter with WXII 12

About Wallace Consulting

Established in 1993, Wallace Consulting provides public relations, and marketing services to clients in diverse industries, from small businesses to Fortune 500 corporations. Our client list includes manufacturers, academic institutions, government agencies, professional service firms, and small businesses. From ongoing programs to specific projects, Wallace Consulting strategizes with clients, conducts extensive research, develops strategic plans, and coordinates their implementation and evaluation.

Our staff includes professionals and assistants who have experience in research, training, writing, design, and project administration.

Judi headshotJudi Lawson Wallace, APR, president of Wallace Consulting, has more than 30 years’ experience in communications, public relations and training. Previously she served as vice president, communications consultant, and director of public relations for a large consulting firm. A magna cum laude graduate of St. Andrews Presbyterian College, she also earned an MBA degree from Wake Forest’s Babcock Graduate School of Management and a master’s degree from the University of Kentucky. Prior to her business career, she spent a number of years in teaching.

She has served as president of the Piedmont Chapter of the American Society for Training and Development. She earned her professional accreditation from the Public Relations Society of America and has served as president of the Tar Heel Chapter. A member of Professional Women of Winston-Salem, she is also active in community affairs.

In addition to writing numerous magazine and journal articles, she has authored three books on bicycle routes and contributed a chapter to the Best of PR Tactics, published by the Public Relations Society of America.


  • Women in Business Award from The Business Journal (Triad)
  • Beverly Sills Award from Piedmont Opera Theatre for excellent service in marketing the opera company and performances

Community Involvement

  • Member and past president and board member of Professional Women of Winston-Salem.
  • Member and past president of the Tarheel Chapter of the Public Relations Society of America.
  • Past president of the Triad Chapter of the American Society for Training & Development.


Dinny Forbes serves as Office Administrator for Wallace Consulting & Training, Inc. With more than 30 years’ experience as an administrative professional, she specializes in organizing administrative processes for peak efficiency and effectiveness. Dinny does research, solves problems, creates designs and coordinates projects.

Dinny earned a BA in Media Communications from High Point University and worked with Wallace Consulting from 1999 to 2009, from 2006 to 2014, she worked for Leadership Winston-Salem as Program Coordinator and as Administrative & Marketing Coordinator. She returned to Wallace Consulting in 2014.